4.4. Other Services
Building Online Communities
A successful online community can give you a regular user-base that comes back to your
site time and time again. Be it a successful message board or a blog/news
section encouraging user-interaction, the value of building a community around your
business can be immense!
This community can become a massive source of potential customers. By helping your customers
and giving away small snippets of advice will keep them hooked and when it finally comes to parting
with money to take things further, chances are they'll be coming to you!
Another flipside to buidling online communities is the potential adveritsing revenue that can be generated
off of your users with schemes such as Google's Adsense. By placing well targetted adverts in relevant areas
your users could be driving income your way when browsing these adverts!
Cost-per-Click (CPC) Advertising
Cost-per-Click advertising has turned the way businesses think about advertising on its head. Imagine a radio
or newspaper advert where you only paid for it when someone contacted you. Seems highly unlikely but with internet
Cost-per-Click advertising such as Google's Adwords, you bid for a position in their serach results and you're
only charged when someone visits your site!
Paying for such a qualified audience can allow even the smallest of budgets to have a significant effect. The downside
of Cost-per-Click is that it can be complicated to set up and it's very easy to waste money on ineffectie adverts
which are poorly targetted. We have experience in setting up and managing Cost-per-Click campaigns and can have you
up and running and receiveing visitors in just hours. Once set up, we can manage and optimise your campaign
and slowly hand it over to you or carry on managing it for you if you want.
Search Engine Strategy
A common request from clients is how can I be number one for Google?
The truth is, Google don't want
us to be able to control who comes out on top, they want the most useful and reliable result for their users
to come out on top.
That said, there's a lot we can do for you to improve your chances - for example, making
your website as accessible and friendly as possible to Google and other search engines. We can also help taylor
you and your content to be presented to search engines in the most effective way.
Email Marketing Campaigns
Email advertising brings up the negative images of relentless spam and sleezy medication offers.
Brush aside any misconceptions you have and consider email marketing for the free and incredibly
personal form of advertising it has the potential to be!
Chances are, you have a list or database somewhere which is an untapped resource of existing
customers and prospects who have probabaly given you permission to get in touch via email!
With this in mind, a well targetted and personal email, full with useful information and offers
is actually quite a welcome and refreshing addition to the countless rubbish in your average
inbox! Its the perfect excuse to let your clients know what you are doing and remind them that
your site is worth another visit!
Nicevoo can help you manage regular email campaigns and help you create something that stands out
from all that worthless spam!
Website Monitoring/Analysis
Successful websites don't happen overnight and need to be constantly evolving to meet the demands
and changes of the web. Is your current site not generating many sales or leads even though you've
paid for countless forms of advertising? Nicevoo can put tools in place to help analyse every aspect of
your website and track visitors as they move about.
We can answer the following questions, highlight problem areas in your website and set about fixing them:
- How many visitors you are getting and where from?
- How long are your visitors staying?
- What is your bounce rate? (Number of visitors leaving immediately)
- Number of users abandoning their shopping cart?
- Which content attracts the most users and which drives them away?
These important questions can all be answered with our help!